3 April

April Fools from the tech industry

There’s nothing like a giant, powerful technology company really letting its collective hair down with a goofy April Fools’ announcement. Do you think that we’re fooled, giant, powerful technology companies? We see you there, lurking behind your jolly masks. Anyway, here’s the 2017 installment of this collective exercise in well-choreographed image management. Enjoy. The iFixit micro toolkit The specialist tools that iFixit uses for its widely…

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3 April

Google's Android hacking contest fails to attract exploits

Six months ago, Google offered to pay US$200,000 to any researcher who could remotely hack into an Android device by knowing only the victim's phone number and email address. No one stepped up to the challenge. While that might sound like good news and a testament to the mobile operating system's strong security, that's likely not the reason why the company's Project Zero Prize contest attracted…

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3 April

React JavaScript library gets an IDE

React, Facebook's JavaScript library for building UIs, is getting a dedicated IDE for web development, called Reactide. Offered by developers calling themselves Team Reactide, the IDE serves as a cross-platform desktop application that provides a custom browser simulator; build tool and server configuration become unnecessary, the project description said. Team Reactide said the IDE, offered under an MIT license, was the first ever for dedicated React…

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3 April

Eight Tips for IT Career Longevity

As with all things worthwhile, pursuing a career that is meaningful and fulfilling requires a significant investment in preparation and learning. Most of us have a signifier of success that we want to reach. Once we reach the point where we feel we are finally “there,” though, how do we decide where to put our focus? How can we keep our careers on track for the…

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30 March

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

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30 March

Is a project management course right for me?

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

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10 March

Companies Love Fitzwilliam Institute's students

Dublin Town is one of the organisations hosting Fitzwilliam Institute students on Digital Marketing, Public Relations and Event Management work placements since 2010. See what the Marketing and Communications Director has to say: Since 2010, DublinTown have had the pleasure of hosting Digital Marketing, Public Relations and Event Management students from Fitzwilliam Institute Group on work placement. We are responsible for the marketing of Dublin City…

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8 March

Successful women: Top communications specialist Zoe Healy has been training Fitzwilliam Institute's PR, Events and Digital Marketing students for over 10 years

Trainer: Public Relations, Digital Marketing, Event Management courses Part of Fitzwilliam Institute’s team for over 10 years, Zoe Healy is a communications professional with fifteen years public relations, events and campaign experience in Ireland and the UK. Her business, Zenith PR provides tailored training programmes and consultancy in communications, media and presentation skills. Zoe’s Public Relations expertise includes developing communications strategies and campaign management. Her clients…

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8 March

Successful women: Amanda Webb, Fitzwilliam Institute's social media expert

Successful women: Amanda Webb, Fitzwilliam Institute’s social media expert Trainer: Social Media Fitzwilliam Institute’s social media expert, Amanda Webb,  has been active in social media for over 7 years - using it to promote her first business and then moving on to form Spiderworking.com. She works with small and medium sized businesses helping them develop social media and internet marketing strategies and offering them training and…

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25 November

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room: It probably sucks.…

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